This CHINALUX “THE BEAUTY OPPORTUNITY FOR CHINA” event took place at Hôtel Le Royal Luxembourg on 19 April 2023. The conference provided insights on the history of perfumes, brand revival strategies and the Chinese beauty market. The event was sponsored by CHINALUX corporate members: Luvanis and Bank of China Luxembourg.

To begin with, Ms. Xie Zhujun, President at ChinaLux, gave a warm welcome to our members and friends. Next, Ms. Elisabeth de Feydeau, French historian and writer, expert in fragrances, gave a speech on “The History of French Perfumery”

Elisabeth de Feydeau is recognized in France and worldwide as the expert for the history of perfumes. She wrote more than 15 books. The Chinese version of ‘La Grande Histoire du Parfum’, one of her masterpieces, was published last September in China.

Mr. Arnaud de Lummen, Founder & Managing Director at Luvanis, gave a speech on “The Revival of Dormant Heritage Brands in Beauty” He stressed the importance of heritage for luxury brands and talked about the opportunity to revive dormant luxury perfume brands. 

Mr. Elie Papiernik, Founder & CEO at Cent Degrés, gave a speech on “The Chinese Fragrance Love Story” He talked about the rise of the Chinese fragrance market, Chinese consumers’ tastes for luxury brands and the rise of Chinese perfumery.

The panel discussion was moderated by CHINALUX Vice President Mr. Jacques Bortuzzo. The speakers of the panel included Ms. Marion Bauer, Deputy Director at Bank of China Luxembourg, Mr. Pierre Mallevays, Partner at Stanhope Capital, former Director of Acquisition at LVMH, Ms. Elisabeth de Feydeau, Mr. Arnaud de Lummen, and Mr. Elie Papiernik. Many interesting questions raised by the audience were discussed and answered by panel speakers.

A cocktail session followed the panel discussion and Q&A. CHINALUX sincerely appreciated your attendance. See you soon!